Interactive lead tools for B2B websites

Add a lead tool to your site.

We build and install the tool, then send qualified leads to your CRM, spreadsheet, or webhook.

Attract useful intentA searchable tool page gives people a reason to visit beyond reading another sales page.

Convert more visitorsVisitors get a specific answer before you ask for a call, quote, or demo request.

Send leads to your stackRoute submissions to HubSpot, Airtable, Google Sheets, Zapier, Make, email, or a webhook.

A better reason to fill out a form.

Most website forms ask for contact details too early. A useful tool gives the visitor value first, then captures the context your team needs.

For visitors

They get a calculation, score, recommendation, or estimate based on their own situation.

For marketing

You get a page worth using in SEO, paid campaigns, outbound, partner emails, and retargeting.

For sales

Reps see the buyer's inputs, pain points, urgency, and fit before the first conversation.

For operations

Each submission can land in the CRM, spreadsheet, or automation flow you already use.

Choose the buyer question first.

The best tool answers something your buyer already wants to know: cost, fit, ROI, readiness, risk, timeline, or package choice.

ROI or savings calculator

For offers where buyers need to justify spend, compare costs, or estimate payback.

Turns abstract value into numbers the buyer understands.
Captures current process, volume, cost, and expected outcome.
Works well for SEO pages, ads, and sales follow-up.

Open demo

Readiness grader

For buyers who need to diagnose maturity, compliance, migration risk, or operational gaps.

Open grader

Fit estimator

For companies that need to recommend the right plan, package, service level, or next step.

From idea to installed tool.

We keep the first build narrow: one tool, one page or embed, one lead destination, clear tracking.

Plan

Pick the page and question

We choose where the tool should live and what buyer question it should answer.

Build

Create the interactive tool

We write the copy, result logic, fields, and responsive frontend.

Install

Add it to your site

Use a hosted page, iframe, script embed, or direct install depending on your stack.

Route

Send leads where needed

Submissions go to your CRM, Google Sheet, Airtable, email, Zapier, Make, or webhook.

First tool build.

$800

One installed calculator, grader, or estimator with lead capture and handoff to your existing workflow.

Tool concept and question flow
Interactive frontend and result logic
Hosted page or embeddable version
Lead form and CRM/sheet/webhook routing
Basic tracking for views, starts, completions, and submissions

Good fit when

This works best when your website already has a real offer and some way to act on leads.

You sell a B2B product or service with meaningful lead value
You have a page, campaign, or keyword where a tool would help
Your team can follow up with leads after they submit
You want one practical asset before building a larger system

What the tool can and cannot do.

A calculator can support SEO and conversion. It cannot replace positioning, distribution, or sales follow-up.

It can create a search asset

A useful tool can target a concrete query like cost, ROI, savings, readiness, or fit.

It can lift conversion

Visitors are more likely to submit when the form is attached to a useful result.

It still needs distribution

You still need SEO, ads, outbound, partnerships, or existing traffic to bring people in.

Send your site. Get one tool idea.

Share the page, your offer, and where leads should go. We will suggest the most useful calculator, grader, or estimator to install first.